Directed by You

For the launch of the Galaxy S21 5G we created a campaign that invited people to direct their own stories. Using an online editor and 100 video clips shot with the Galaxy S21, anyone could cut together a short film and share their version of the world. A jury of Hungarian photographers chose one winning film which was later shown on TV. The idea was simple and clear, to show that with the right tool everyone can be a storyteller.

Case study

TVC

Visuals